Articles by Prabin Yonzon

Prabin is the Senior Technical SEO Specialist at Pure SEO. He spends a lot of his free time reading blogs about SEO, CRO, digital marketing, and eCommerce trends.

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    Google News SEO YouTube

    Ads Attached to Extremist Content Land Google in Hot Water
    A storm has surrounded Google these past few days over online advertisements on YouTube being placed next to extremist material. The inappropriate content included YouTube videos of a controversial Islamist preacher, American white nationalists, and...
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    Google SEO Voice SEO

    Top Tip Tuesday – Using Voice Search on Google
    Mobile is quickly becoming the most used device for search. And with voice search technology now included with most smartphones, the number of voice searches is on the rise as well. Is your business ready for the voice assistant age? Dion explains...
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    Lead Generation

    Is Your Landing Page Attracting Authentic Conversions?
    Having a landing page that successfully converts visitors into leads is one of the most effective marketing methods for B2B and B2C companies. When you have a content offer for your target audience, the landing page that contains that information...
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    Lead Generation

    Three Ways to Thrive in the Digital Marketing Era
    Growing up, we all heard the saying “don’t put all your eggs in one basket” and this lesson is reflected in the competitive hyper-saturated world of digital marketing. In digital marketing the aim is to use various channels to ease the...
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    Google SEO

    Meet Fred: Google’s Latest Suspected Algorithm Update
    It’s no secret that Google likes to keep the SEO world on its toes by constantly changing its algorithm. In order to keep their search rankings and index legitimate and reliable, Google tweaks its algorithm on a near constant basis, rolling out...
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    CRO

    What Is Conversion Rate Optimisation?
    Optimising and advertising your site on Google is an important way to gain traffic and visibility. But that’s just the beginning of an effective digital marketing campaign. Traffic doesn’t count for much if it doesn’t convert into conversions...
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    Google Google Shopping SEM

    Add to Cart: Why You Should Consider Google Shopping
    Previously available in the US and across the ditch in Australia, has finally landed in New Zealand. A great opportunity for retailers and online merchants, Google Shopping is changing the e-commerce landscape, placing products right in front of the...
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    Lead Generation

    Four Lead Generation Tips To Fuel Your Sales Funnel Through Blogging
    Lead generation is of the utmost importance for small businesses. You can achieve this simply by writing blogs that turn your site into a lead generating marketing machine. Here are some great tips on how to convert your blog readers to potential...
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    Lessons from a Week on Necker Island with Richard Branson
    One of the best things about being an entrepreneur is the people I get to meet, and the interesting opportunities that present themselves. There are only a few people that truly embody the title entrepreneur; Sir Richard Branson is one of the few....
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    Google News SEO

    Visual Search & SEO – So How’s The Future Looking?
    Visual search is nothing new. In 2010, the Google Goggles app was launched, allowing users to capture an image and use it to search the database for similar results. Pinterest engages its more than 100 million monthly active users with a vast online...
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    Bing SEM

    Bing Ads : Your Secret Search Marketing Solution?
    Bing Ads are a lot like Google Adwords, but they also offer some differences & advantages to benefit your customers or online SEM campaign. Here’s why… The one thing that remains a constant in the world of changes to online...
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    Google Ads SEM

    AdWords – Cut Costs & Increase Campaign Effectiveness
    Perhaps you’ve heard of industry successes and considered AdWords? Or is your business already a user of AdWords? Either way, there are changes coming with enhanced AdWords Optimised Campaigns to make it  even more cost effective, to...
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    Google

    Google Partners Connect Event Auckland NZ
    NB: This event has already taken place Do you want your business to be online & ranking successfully on Google? Learn on October 19 how to succeed – with expert staff from Google & New Zealand’s most awarded digital SEO agency...
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    Google Ads

    Payday Loans – AdWords Ban
    Google Ads (formerly AdWords) have been at play in the marketing world since 2000. Since then, there have been a number of changes to both the online environment and in the way that marketers and businesses use Google Ads. Going from a monthly...
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    Google Ads Marketing SEM

    Rich Snippets – Get Ranking Now
    Are you looking for a way to improve the way your web page is represented in search engines? Or are you looking to present more information to help your customers find your business? Structured data might be the way forward! How does it help my...
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