Articles by Prabin Yonzon

Prabin is the Senior Technical SEO Specialist at Pure SEO. He spends a lot of his free time reading blogs about SEO, CRO, digital marketing, and eCommerce trends.

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    Analytics

    Google Analytics: Understanding Key Terms
    At first glance, your Google Analytics reports can seem overwhelming and may be hard to make sense of. If you’re unsure about certain aspects, and you skip over them without grasping the information, you may miss out on some useful insights your...
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    SEO

    TF-IDF Content Optimisation: Your Guide to an Underappreciated SEO Concept
    As SEO professionals, it falls to us to track Google’s ever-shifting mood and the flow of the algorithm’s 200+ ranking factors, and then create action points from our findings. Over our many years in the business, if there is one thing we have...
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    Artificial Intelligence Google

    Meet AutoDraw – Your Personal Artificial Intelligence Artist
    Now you can draw like a pro with AutoDraw! Google’s Artificial Intelligence team developed Autodraw to make drawing faster and easier for all of us. The best part? It is absolutely FREE and hassle FREE too. AutoDraw is a web-based tool that pairs...
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    Content

    Top Tip Tuesday – Avoid Duplicate Content & Keyword Stuffing
    Writing good quality content is an important component of your SEO strategy. It has many benefits, including ensuring visitors have a  clearer understanding of your brand, business, products or services and increasing engagement with your...
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    Google

    Is Google Hire & Your Boss Spying On You?
    Last week the news world was a buzz with many newspaper articles reporting that Google would allow prospective employers to see your browsing history through ‘Google Hire’, its new recruitment tool, built on the lines of LinkedIn. Google Hire is...
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    Content Lead Generation

    Seven Mistakes You Might be Making with Your Web Copy
    Put down that pencil! Fingers off that keyboard! Stop slaving over your web copy until you’ve read these seven mistakes that could be killing your success. If you’ve been publishing web copy that doesn’t bring in sign-ups and sales, you may be...
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    SEO

    Top Tip Tuesday – Using Rich Snippets for SEO
    What are rich snippets and how can you leverage them for SEO? Being noticed is the first step to winning the click, and that’s precisely what rich snippets assist with. These little pieces of code sit in the background of your website and help...
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    Content

    Top Tip Tuesday – Context Not Content
    With ever increasing content being pumped out every day, ensuring that your content is relevant is critical to thriving on the web. From an SEO perspective, it is important to produce good content, but it is equally important for the content to...
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    Lead Generation

    Top Three Ground Rules for Lead Generation
    Want more leads without spending insane amounts of money? Make the most of your budget by following some easy, basic ground rules for lead generation! Let’s get to it. Hard work is gold Hard, consistent work always pays off. This isn’t something...
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    SEO

    Top Tip Tuesday – Understanding Your Target Audience
    Understanding your target audience is perhaps the most crucial aspect of succeeding on the web. All companies naturally want to put whatever they feel is most important about themselves on their website. But the truth is, Google only cares about...
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    Lead Generation

    How to Convert Website Visitors to Customers Using Optimised Web Forms
    Web forms are at the heart of generating web conversions. They convert visitors into leads, subscribers and customers in due time.  Conversions are critical for organizations but they can be incredibly challenging to achieve. Why? Because no...
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    Google

    Join Pure SEO for Google Partners Connect in May
    NB: This event has already been held. This May, New Zealand’s leading and most awarded SEO agency, Pure SEO, will be hosting an exclusive Google Partners Connect event in collaboration with Google. You can attend the event by joining us at our...
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    Google YouTube

    Storm Clouds Over Google Reach America
    Over the past two weeks, multiple companies in Europe have pulled their advertising from YouTube. The advertising boycott of YouTube broadens now, with Google experiencing trouble in the U.S. as well. Johnson & Johnson, JPMorgan Chase & Co,...
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    SEO

    Top Tip Tuesday – How to Use Keywords to Improve SEO
    Keywords are essential to SEO. They tell people and Google what your business is all about. Just like food seasoning you need to be cheap phentermine careful with how much and how little you use because it changes the way people experience your...
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    Lead Generation

    Conquer Calls-to-Action with these Easy Strategies
    A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are a variety of ways to use Calls-to-Action, but some methods have proven to be more effective than others. Use the strategies below to...
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