Articles by The Pure SEO Team

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    Google News

    Google Update Enhances News Results
    Today Google announced there has been an update to the news search results pages. Now Google News Search results will include click-to-expand news results clusters. These clusters expand search results to reveal photos and related stories from a...
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    Social Media

    Is Social Media Depressing You?
    It has been said that social media is becoming a necessary evil in our society. In New Zealand alone over 2.2 million people are on Facebook and incorporate social media in their everyday lives. One in five kiwis will spend more than an hour on...
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    Google News

    Google Brings Us History In a New Way
    The past holds a wealth of knowledge that can help guide our present actions. It is rich with triumphs and devastation, compassion and cruelty of humanity. Our history is not just about dates and names; it’s the stories that have built our culture...
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    Google

    Google Announces New Option to Disavow Links
    Do you trust all the links pointing back to your website? In regards to SEO, having quality links pointing back to your site is critical and Google enforces that these links are indeed from quality sources. In the past if site owners suspected they...
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    On-page Optimisation

    Is Your About Us Page Strong Enough?
    The ‘About Us’ page is your chance to give your audience a sneak peek into exactly why they should choose you over another company with related products or services. It is all too often that it is underdeveloped and not seen for as much as...
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    Facebook Social Media

    Facebook’s Black Market
    Is there a real person behind every Facebook ‘like’ and ‘vote? Research has suggested that there are a number of people who are actually creating fake Facebook profiles and using them to drive up their page ‘likes’ and ‘vote’ count in...
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    Google News

    Newsflash! Google Will Be Rolling Out New Panda Update This Weekend
    On September 27th Google commenced the rollout of a new algorithm update that will impact 2.4% of all English searches. Being the 20th Panda Update it is rightfully named Panda 20 and will not be going unnoticed, as most of the previous Panda...
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    Marketing

    “Show Us Your Pink Caps!”
    Pure SEO are delighted to be supporting the Firestone Pink Cap Drive starting in October 2012. With the goal of supporting & raising funds for breast cancer research and awareness Bridgestone New Zealand Ltd is about to run their annual Pink Cap...
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    Facebook Social Media

    Are Clicks From Bots Driving Up Your Facebook Advertising Costs?
    Usually Facebook advertising costs are driven by a cost per click (CPC) model whereby every click an ad gets the advertiser pays. This model is similar to the established Google AdWords model which is commended for the fact that an advertiser only...
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    Google SEO

    Make Website Navigation Helpful for Search Engines and Humans
    It is a surprisingly common mistake for sites to be structured in ways that are harmful to their search engine rankings. Many sites will bury important keyword rich pages that are relevant to user’s searches simply because they do not fall within...
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    Facebook SEO Social Media

    Running Low on Creative Juice? Get Some Social Inspiration & Make It Big
    This is not a 10 step beginner’s guide to how to better your Facebook page. This is a calling for all creative marketers who have or would like to inspire a social movement through strategic campaigns using social platforms.   In this digital...
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    Google

    Take Control of Your Personal Search Results… for Free
    Getting to know someone has stretched beyond simply grabbing a cup of coffee and chatting about interests. The digital revolution has given us tools to see into a person’s past, and let’s be honest – who hasn’t taken a sneak peak at a new...
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    Google

    Search Just Got Personal, Now Extending Online Search to E-mail Boxes
    Being seen as the world’s most powerful search resource by millions, Google is constantly under pressure to deliver the most comprehensive range of information for each query. As technology advances so does the ability to understand the...
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    Google

    Google Penalises Over-Optimised Websites
    There is no doubt that optimising your website is the key to getting seen in the search results, but can you take it too far? Google has recently sent out a series of new messages to various websites regarding a number of ‘unnatural links’...
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    Google

    Google to Go
    You are most likely familiar with using your mobile device to Google things on the go. Whether you are at a pub with a friend and need some clarification on a debated topic or need to find the local show times for a new movie; it’s more than...
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