Articles by The Pure SEO Team

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    SEO

    How to Handle the “SEO Slog” Phenomenon
    Long gone are the days where things are just made to look pretty. The back end is getting more complicated by the day. With forever-changing algorithms and updating platforms, everything – on the whole – is becoming more dynamic. Some...
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    The Glass Frontier
    Google Glass is the next generation smart gadget to hit the international markets, leading the innovative pathway of smartphones and tablets past another technological milestone. Many NZ companies are just beginning to optimise their web presence...
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    Richard Conway to Speak at ContentMarketing
    New Zealand’s largest conference company – Conferenz – moves Content Marketing and Social Media centre stage at their upcoming ContentMarketing conference. It will be held at the Auckland Crowne Plaza from 9 – 10 April 2014. Aside from...
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    WordPress

    NEW: Google Publisher Plugin for WordPress
    GREAT NEWS for all website owners and bloggers using WordPress with their private or professional domain: Google announced the beta release of a new website plugin – Google Publisher for WordPress – through their Webmaster blog...
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    SEO

    Avoiding Short-Term Duplicate Content Issues
    We have discussed the Google Penguin algorithm update and how to recover from it, if you were hit. One major feature of the update targets unnatural link building that may result in a “link-warning letter” by Google and in lost rankings, if...
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    Google Reduces Full Authorship Snippets in Search
    In late 2012, Google introduced a new content feature called Google Authorship. It is designed to link text content to its author (their specific Google profile) and to help authors exercise better quality control and validation options relating to...
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    Google All Stars Day 1
    Getting to San Francisco for the All Stars competition did not start well. After drinking a few Pinots in the Koru lounge, we were informed the flight had been delayed, after a few more drinks and a few more delays we were finally informed the...
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    The Googleplex
    The Googleplex is truly awesome. My first day there felt surreal (probably assisted by the jet lag!). We listened to some great speakers and had a great explore of the Googleplex. The Googleplex was awesome…. It has a kind of university campus...
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    Awards Pure SEO

    Pure Seo Is A Winner Of The Google Engage All Stars Competition!
    A big pat on the back for the Pure SEO team – we have been announced as a winner of the Google Engage All Stars competition! This means I am being whisked off to the Googleplex in San Francisco for an action-packed few days with other winners...
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    Analytics

    How To Create A Rollup Tracker For Your Network Of Sites
    Asynchronous Rollup Tracking in Google Analytics We all know that each website should have it’s own dedicated Google Analytics account. For people and businesses that run a number of sites – say more than 10 – you may wish to...
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    Google

    How to Create Google Authorship and Increase Your Presence in Google
    Google+ Authorship – How To Set It Up You’ve probably seen them by now… the little profile photosbeside some of the Google search results you’ve searched for lately (like theglamorous one below). Cam Wilkes Google Authorship – SEO...
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    Google SEO

    Penguin 2.0 How To Recover
    If you’ve been affected by Google’s latest major algorithm update (Penguin 2.0), chances are you (or your SEO contractor) were doing things that Google considers dark grey or black hat. We’ve compiled a few ‘best practice’ tactics to...
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    SEM

    What are the Advantages of Google AdWords Enhanced Campaigns?
    There are numerous variables to consider when putting an AdWords campaign together but the standouts are; what’s being searched for, what time is it being searched for, what device is it being searched on and from where is it being searched from....
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    Facebook News

    Facebook’s New Attempt at Search
    To start off the new year Facebook has launched the new product, Graph Search, allowing users to search for specific questions within Facebook’s database. This beta product is aimed to improve social search as opposed to open web search and is not...
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    Mobile News

    How To Be Smarter Than Your Smart Phone
    You cannot walk down the street anymore without seeing someone frantically poking or scrolling their smart phone. Digital search and communication is quickly dominating traditional methods around the world and New Zealand is no exception. There is...
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