Local SEO

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    Local SEO SEO

    SEO For Service-Based Companies

    Service-based businesses – such as plumbers, cleaners and electricians – often struggle to achieve visibility in what can be highly competitive industries. Advertising in these industries is expensive, and traditional forms of advertising like...
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    Local SEO On-page Optimisation SEO

    Landing Page Trends In 2017

    Your landing page is a user’s first impression of your website, and first impressions are often last impressions. Keep up with current landing page trends to ensure that your website stays modern and relevant. That way, you will help prevent...
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    Local SEO SEO

    Top Tip Tuesday – What Are Negative Keywords?

    Negative keywords are one of the most important parts of a successful AdWords campaign. They allow you to specify which search terms you do not want your ad showing up for. With negative keywords, you can decrease your cost per click, increase your...
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    Local SEO Marketing SEO

    The 3 Biggest Things in Digital in the Next 12 Months

    Digital’s no longer the next big thing – it’s here! And because the average person now spends more time online than engaging with television and all other media (newspapers, magazine and radio) combined, it’s little wonder. Taking digital...
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    Local SEO SEO

    SEO Is The Perfect Growth Hacking Tool

    Growing a business is every entrepreneurs dream and challenge. Most people have tight budgets, big ideas and very little time. They need some way to take all these disparate elements, put them together, say in a hat and pull out a rabbit. What is...
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    Local SEO News SEO

    SEO Predictions For 2015

    Search engine optimisation is an ever evolving industry, some highly regarded industry commentators believe SEO in its traditional sense is on a sharp decline and that integrated marketing (of which SEO is one aspect) is what companies must focus on...
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    Local SEO SEO

    NAP: Name, Address & Phone Number

    Consistency is a critical element of any Search Engine Optimisation. But for local SEO, consistent NAP (Name, Address & Phone Number) information is vital. NAP information fits into your structured citations. Structured citations are mentions of...
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    Google Google My Business SEO

    Place Yourself Above Your Competition

    Google Places could be considered a heavy weight champion in the competitive SEO ring. This simple tool can give your business a major leg up in Google’s search results if executed correctly. Businesses that don’t even rank in the first three...
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    Google Google My Business SEO

    A PhD Analysis of Google Places Local Search Rankings

    Recently Bizible, an online marketing software business, took a look at ranking factors that affect local search via Google Places. They researched the impact of Google Places Ranking Factors in a more scientific light to evaluate the potential of...
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    Google Google My Business News SEO

    Local Search

    A lot of Pure SEO’s website enquiries come from potential customers searching for a local company. The number of visitors we are converting that locate us by typing into search engines things like ‘search engine optimisation Parnell’ or...
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    Local SEO SEO

    The Do’s & Don’ts Of Google Places – Optimising For Local Search

    Most people will have noticed that Google Places listings are appearing in more and more search results – this gives your business the opportunity to gain a first page spot (or more first page spots) for search terms. As with all things Google, if...
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