Articles by Rollan Schott

Rollan Schott is a copywriter with Pure SEO. Rollan was born and raised in the United States, having moved to New Zealand after 4 years teaching and writing in Asia. When he's not churning out quality content at breakneck speed, Rollan is probably busy writing the next great American novel. He may also be idly watching true crime documentaries in his Auckland Central apartment with his wife, Lauren. The latter is more likely than the former.

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    News

    Apparel Brand The North Face Pulls an Ill-Fated SEO Stunt
    Global outdoor apparel brand The North Face is on the retreat this week, having apologised for an SEO stunt that damaged their marketing reputation. The incident has brought a renewed focus to the value of white-hat SEO practices and the importance...
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    YouTube

    Youtube will begin abbreviating subscriber counts in August 2019
    YouTube has announced that they will be displaying abbreviated public subscriber counts across the platform, effective August 2019. This change will create some consistency across subscriber counts in general, as the mobile and desktop apps have...
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    Jill Abramson Highlights the Impact of Digital Marketing on the Media World
    Jill Abramson, appearing at this year’s Auckland Writers Festival, shed some light on the role the internet has played in legacy media and the impact it’s had on journalism. Answering questions about her book, “Merchants of Truth:...
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    News

    Google Announces Bumper Machine Tool & Smart TV Ads
    Google has not been short on exciting announcements at this year’s Google Marketing Live event. The search engine giant has dropped major news about advances in video products. The introduction of the Bumper Machine made waves, as did the...
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    Google Will Now Let You Auto-Delete Searching Data
    What was once an all-or-nothing approach to data collection for Google’s users is finally getting a little middle ground. Google has announced that users can now set their profiles to automatically delete location and web-browsing data after a...
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    SEO

    Online Fashion Retailer ASOS Hit Hard by Drop in Search Performance
    British online fashion and cosmetic retailer ASOS has paid the price for poor search engine performance, recording an 87% drop in their 6-month sales to February 28 from the same period a year prior. While a number of factors contributed to the...
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    Bing Ads Becomes Microsoft Advertising After Latest Rebrand
    As part of a larger push toward greater data collection, personalisation through AI, and automation, Bing Ads has officially rebranded to become Microsoft Advertising. The rebrand marks the high point of an extended product rollout period, as...
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    How has SEO Affected the World of Politics?
    Politics is a battlefield increasingly being fought online. As more and more of the digital world embraces SEO and SEM, political campaigners are getting more keen to get in on the action. Considering how effective quality search engine optimisation...
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    Google Search Console Releases New & Revamped Reports
    SEO NZ wide is in for another big change. Google has been in the process of creating a new version of Search Console that will eventually replace the old one. Now, after implementing another wave of scheduled changes, Search Console is almost...
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    Google SEM

    Google Ads Bids Farewell to Average Position Metric
    Google Ads is doing away with the average position metric. Announced in late February, the move has startled search engine marketers across New Zealand, but Google Ads are fortunately replacing Average Position with new metrics. Let’s take a...
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    SEO Voice SEO

    How to Optimise for Voice Search (Updated)
    Voice search is voice recognition application run by search engines to provide search results based on spoken queries. Characteristics of Voice Search An activation trigger away from a typed query, such as a button or spoken phrase (“OK...
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    Google SEO

    Google Announces Domain-Wide Data in Search Console
    Google has recently announced that they have added “domain properties” to their Google Search Console, for the purpose of viewing and verifying Google Search data from a website’s entire domain. What difference will this make for...
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    News Pure SEO SEO

    Book Release: “How to Get To The Top of Google Search” By Richard Conway
    Pure SEO is proud to announce the release of How to Get to the Top of Google Search: A Practical SEO Guide by Pure SEO founder Richard Conway. Published by Penguin Randomhouse, the book was released on 5 March in eBook and paperback. How to Get to...
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    SEO

    How Can a Great Sitemap Take Your SEO to the Next Level?
    Is something as simple as a sitemap standing between you and SEO super-stardom? We all know that there are several elements to search engine optimisation, and there’s no undervaluing the hard work of generating great content and the technical...
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