Articles by Rachel Matela

Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.

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    Lead Generation

    How to Create Offers No One Can Refuse
    As marketers we want to create offers our readers can’t get enough of. While social proof such as testimonials can do the trick, inducing a sense of belonging can be a game changer. Human love being a part of a community and we always want to be a...
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    Lead Generation

    The Psychology of Colour: How It Affects The Way We Buy
    Humans are visual creatures and it is theorised that colour plays a huge role in influencing our purchasing behaviour. Marketers have found that the colour of the call-to-action (CTA) button has a great effect on conversion, with different colours...
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