News

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    Google News

    Newsflash! Google Will Be Rolling Out New Panda Update This Weekend
    On September 27th Google commenced the rollout of a new algorithm update that will impact 2.4% of all English searches. Being the 20th Panda Update it is rightfully named Panda 20 and will not be going unnoticed, as most of the previous Panda...
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    Google News

    Google Knowledge Graph Coming To a Country Near You – Google Innovates Again
    On May 16th Google took the first steps to transform the popular search engine from being an information engine to a ‘knowledge engine’ through incorporating semantic search into its results. With this new feature Google now has the ability to...
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    Google News

    Another Year Bites the Dust
    ‘Rebecca Black’ comes in at number one for the fastest rising Google searches of 2011. This 13 year old became an instant celebrity with the release of her pop single “Friday”. Google searches for Rebecca Black and her song jumped...
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    Google News

    Does Bad Spelling And Poor Grammar On a Website Mean Low PageRank?
    Google’s Panda updates continue to shake search engine rankings in subtle and profound ways. Webmasters are still adapting to the changes, which are often not obvious. If your page rank has mysteriously declined since the Panda updates despite...
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    Google Ads News SEM

    AdWords Tweak To Give Landing Page Quality Higher Weighting
    The world’s top search engine, Google, announced this week that they have completed testing on a new tweak to their AdWords program. They plan to roll out the new algorithm over the next couple of weeks, changing the way they calculate the...
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    Google Ads News SEM

    Advanced Google AdWords Tips & Tricks for Business
    Google AdWords is a cheap & extremely effective way of getting targeted traffic and sales to your website. However, there is a huge difference in cost per click and conversion rate between well set up campaigns and campaigns that have been...
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    News

    Ice Ideas Conference
    As a resident of the Icehouse with another of my businesses, I was lucky to have the opportunity to attend the recent Ice Ideas conference. The entrepreneurial line up had a host of international and national business people, ranging from Peter...
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    Google News SEO

    How Fast Does Your Website Load? Google’s New Page Speed Tool
    One of the factors that influences website ranking and bounce rate (visitors coming to your website and leaving without visiting another page) is the website loading speed. Fortunately for website owners Google has introduced an online page speed...
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    Marketing News SEO

    Online Reputation Defense In New Zealand
    In the changing world of today where everything has become freer and boundaries are blurred, it’s getting harder to control what people say about you or your business. The Internet provides anonymity for people who write negative comments on your...
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    News SEO

    Google Innovates Again! Get Rid Of Nuisance Websites
    The concept behind the initiative is to “hide sites to find more of what you want”. It is quite common to do an internet search and get some results that are of no interest to you, using this new feature you can effectively filter these websites...
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    Google News

    Google Algorithm Change February 2011
    On 24th February 2011 Google announced on their blog that major changes were afoot. The change described by Google as; “we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and...
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    Google News SEO

    Search Engine Optimisation – Not A Dark Art
    Search engine optimisation is the art of optimising a website for terms that a website’s target market are searching for in order to rank more highly on search engines for those particular keywords.Despite what SEO companies might like to tell...
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