SEO News & Blog Articles

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    SEO

    Subdomains vs. Subdirectories: What’s the Difference for SEO?
    There’s a big difference between subdomains and subdirectories when it comes to SEO. Which method is better to use? This is a commonly debated topic between technical SEO experts. Incorrectly setting up subdomains can have a negative impact on...
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    Content SEO

    How to Do Keyword Research for Your Business Blog
    We recently talked about the importance of blogging for SEO. But you may still be wondering, how do you determine the right keywords to use in your blog posts? The answer is keyword research. Keyword research is an essential and valuable practice...
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    Content SEO

    SEO Best Practices For Writing A Blog Post
    Google has been clear about the fact that regularly updating with fresh content is good for SEO. Blogging is a great way to accomplish this. Not only does it keep your website fresh, but it also allows you to capture long-tail keywords that your...
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    SEO

    Recent Study Confirms Importance of Links for Ranking
    For the past three years, Stone Temple has conducted a link study for Google search results, and every year the results show the same answer: links continue to be important in ranking, and it is likely to remain this way. Research methodology All...
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    Google News

    This Week in Search: An Unlikely Pairing and New Updates
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Instagram and Google reveal updates, and Apple and Google team up to make it easier to watch YouTube videos. Shopify and...
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    SEO

    5 Focus Areas For Successful Link Building
    Links are one of the most important ranking signals in Google’s search algorithm. Building links back to your website is just as important as creating quality, well-researched content. Effective link building also helps to generate traffic to...
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    Facebook Google News SEO Social Media

    This Week in Search: New Features and Saying Goodbye to the Old
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Facebook and Instagram tested out new features on Facebook, Bing said links will decrease in importance, and Google and...
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    Bing Google News SEO

    This Week in Search: iOS Apps and Bing Ads
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google updated their iOS apps and Bing Ads helped advertisers. Bing Ads Reveal Remarketing Bid Adjustment Suggestions Bing Ads has...
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    Google News SEO

    This Week in Search: Google, Facebook and Instagram Announce Changes
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. Three of the top dogs of the internet announce changes, including a feature to help drivers park and a stance against fake news. Google...
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    Google News

    This Week in Search: Google Screens For Depression
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. Google continues to introduce even more features, ranging from a questionnaire for screening depression to voice shopping for...
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    SEO

    The Death of Black Hat SEO Can Only Be a Good Thing
    Think of black hats, and it’s likely that witches or perhaps magicians come to mind. When it comes to the online search world, however, black hat SEO is the practice of going against Google’s webmaster guidelines in order to manipulate Google...
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    Google News

    This Week In Search: Hands-Free Calling & Pollen Forecasts
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week, Google worked on catering for more people by introducing helpful features for allergy sufferers, business owners and foreign...
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    SEO Voice SEO

    The Future of Voice Search and SEO
    The increasing reliability and accuracy of voice search technology have played a huge role in its adoption. When Apple first launched Siri in 2011, there was optimism that this could be the next big thing in technology. The ability to ask your...
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    Google News

    Google Launches New SOS Feature
    The devastation of the Canterbury earthquakes, or the November quake that changed the landscape of the South Island region around Kaikoura… New Zealand has had more than its fair share of natural disasters and major weather events – and that’s...
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    Google Local SEO SEO

    Top Tip Tuesday – The Importance of Link Cleansing
    Too much of anything is a bad thing – and that includes link building. When a website has too many spammy links to it (meaning links from low quality or irrelevant domains), Google views this as an unnatural practice and can punish these sites...
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