SEO News & Blog Articles

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    Google News SEO

    Google is Out to Take Over in 2018 CES with ‘Hey Google’
    This year, the annual Consumer Electronics Show (CES) is being held in Las Vegas from the 9th to the 12th of January. CES sets a global stage for technological innovation, bringing in speakers and developers and manufacturers from big brands such as...
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    SEO

    5 SEO Trends to Expect in 2018
    What will the Year of the Dog have in store for SEO? Here are the top 5 SEO trends to expect in 2018.   User Experience Websites will need to provide seamless user experiences to attract visitors and rank well on search engines. Relevant,...
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    Bing Google Google Ads News SEM SEO

    This Week in Search: Google Unveils Top Queries in 2017 & More
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google unveiled the top queries of the year, added more ways for businesses to target their customers, updated its SEO Starter Guide...
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    Google SEO

    Google Revamped Its SEO Starter Guide
    On the 12th of December, 2017, Google announced that they had revamped their SEO Starter Guide – a long overdue update considering the old one was about seven years old. Regardless of whether you’re an SEO novice or a seasoned expert,...
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    Google News SEM SEO

    This Week in Search: Google Works With Celebrities, And More
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google improved Assistant, introduced longer search snippets, released Santa Claus into the wild and unveiled an exciting project with...
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    Google SEO

    Google to Penalise Sites Using AMPs as Teaser Pages
    Starting February 1 2018, Google will begin penalising sites that use Accelerated Mobile Pages (AMPs) as teaser pages. A new policy states that all content on an AMP must be comparable to the original content on the canonical page. If Google spots...
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    SEO

    The “Topic Cluster” Model of SEO
    Search engines continuously aim to give users better search experiences with every update. And with every search engine algorithm evolution, SEO must evolve with it. The latest evolution of SEO is the “topic cluster” model. The gist of...
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    Local SEO SEO

    5 Free SEO Tools for Small Businesses
    As a small business, you may not have the same budget that larger companies have to invest in your digital marketing efforts. It can be necessary to get creative when optimising your website. Luckily, there are many tools out there on the web to...
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    Google SEO

    How to Optimise for Google RankBrain
    The SEO landscape is changing, and it’s all thanks to Google’s new machine-learning algorithm, RankBrain. Given that Google has publicly declared RankBrain as the ‘third most important factor influencing search engine positioning’, it’s...
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    Google Google Ads Local SEO News SEM SEO

    This Week in Search: 5 Announcements From Google
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google announced 5 changes that affects business owners, travellers and consumers. Google to Penalize Sites that Use AMPs as Teaser...
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    Local SEO SEO

    Common Small Business SEO Mistakes
    Last week, we outlined a number of really good tips for Small Business SEO. Today, we will discuss the opposite: common mistakes you can make when carrying out Small Business SEO. As SEO is constantly evolving, it is important to stay up-to-date...
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    On-page Optimisation SEO

    What is On-Page SEO?
    There are generally two types of SEO, “On-Page SEO” and “Off-Page SEO.” Both are valuable for getting your website quality traffic and ranking higher on the Search Engine Results Pages (SERPs). HubSpot gives simple definitions to...
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    Facebook Google Google Ads Local SEO SEM SEO

    This Week in Search: Exciting Updates, Features and Extensions
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google introduced new features, extensions and updates, Firefox ditched Yahoo, and Facebook launched a refurbished app. Google AdWords...
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    SEO

    10 SEO Tips For Small Businesses
    Size doesn’t matter, but it matters how you use what you’ve got. If you’re a small business owner, you may be wondering how to get noticed in the online world, where competition is high and time wasted costs you digits and...
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    Mobile SEM

    Google AdWords to Speed Up Mobile Landing Pages
    Google doesn’t want to waste our time, so it’s making changes to the way it handles the tracking parameters connected to AdWords mobile landing pages URLs. A new parallel tracking method will be used to process the tracking URL, the AdWords...
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