SEO News & Blog Articles

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    Content Marketing News

    Don’t Try Content Marketing Without A Plan
    Content marketing has a reputation as being costly and difficult to execute, but that’s just not true. When it’s done well and strategically content marketing can even improve on the high returns SEO provides businesses. Content can actually be...
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    Local SEO SEO

    SEO Is The Perfect Growth Hacking Tool
    Growing a business is every entrepreneurs dream and challenge. Most people have tight budgets, big ideas and very little time. They need some way to take all these disparate elements, put them together, say in a hat and pull out a rabbit. What is...
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    Google SEO

    Making Monitoring Simple – Getting To Grips With Google Tag Manager
    Managing a website is more than just posting content. To create a truly excellent site you need to know what is engaging customers by tracking their interaction on your site These days you don’t just build a website and expect it to be popular,...
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    Facebook Mobile SEM

    Growthhacking – Leverage All The Elements Of Your Marketing Mix
    Growth hacking sounds self-explanatory doesn’t it, but what does it really mean beyond achieving growth? After all growth is what we are all striving for – more customers, more visitors, more business, but it isn’t easy to achieve....
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    News SEM SEO

    The Winter Of Digital Marketing Is Coming
    If Content Marketing was a character in Game of Thrones it would be Daenerys Targaryen. Challenging the status quo for a seat at the table of power with the skill to manage awe-inspiring and mystical dragons (or being really good at writing)....
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    Mobile News SEO

    The Most Important Things You Should Know About Google’s 21 April Mobile-responsive Algorithm
    Update On 21 April Google Changed The Algorithm It Uses To Rank Websites And Began Penalising The Websites That Aren’t Mobile Responsive. Although it signalled this move toward mobile months ago many New Zealand businesses are still behind the...
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    Mobile SEO

    Three SEO Trade Secrets You Should Steal
    Google has fired a warning shot across the bow of worldwide webmasters letting them know that it will be penalising sites that aren’t mobile friendly after 21 April in their next algorithm update. Most people with a URL to their name, watch for...
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    Mobile SEO

    Update – Mobile Optimisation Blogpost
    Google formally announced that mobile-friendliness is going to become an increasingly important ranking signal from the end of April. This information was posted on the Webmaster Central Blog on Thursday 26 February, just a day after we posted our...
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    Mobile SEO

    Why You Should Make Your Website Mobile Friendly In 2015
    Google is all about giving searchers what they want and because more people now than ever are searching using mobile devices, it prioritises sites that have a good mobile user experience. They made it official, announcing they had been experimenting...
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    SEO

    How To Make Google Love Your Site
    Search engine optimisation (SEO) is all about courting favour with Google and to attract the attention of the most powerful search engine in Australasia you need to do a few things. Like any self-respecting entity you need to use your manners, bring...
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    Local SEO News SEO

    SEO Predictions For 2015
    Search engine optimisation is an ever evolving industry, some highly regarded industry commentators believe SEO in its traditional sense is on a sharp decline and that integrated marketing (of which SEO is one aspect) is what companies must focus on...
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    SEO

    International SEO: Geo Targeting
    International SEO can be challenging, depending on how many different countries and/or languages you need to take into consideration for optimal results. Search engines can identify targeted countries and languages, but you need to do the work to...
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    Local SEO SEO

    NAP: Name, Address & Phone Number
    Consistency is a critical element of any Search Engine Optimisation. But for local SEO, consistent NAP (Name, Address & Phone Number) information is vital. NAP information fits into your structured citations. Structured citations are mentions of...
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    SEO

    Google drops Authorship for Search Results
    Today at 8:51am (NZST), John Mueller of Google Webmaster Tools announced in a Google+ post that after three years, Google Authorship has been dropped from Google Search and Webmaster Tools. Google will stop showing Authorship results in Search and...
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    SEO

    SMX Sydney 2014 (Search Engine Marketing Expo) – Malika Sharma Experience
    SMX Sydney is Australia’s best Search Engine Marketing conference, it’s been running for seven consecutive years and brings together a wide range of people from business owners, marketers, industry professionals and thought leaders from the...
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