Articles by Rachel Matela

Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.

Learn more about this author
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    Facebook

    Facebook Advert Specifications – 2017
    Thanks to its powerful advertising capabilities, Facebook has become a multi-billion dollar business. According to its most-recent third-quarter report, the California-based company earned over $10 billion in revenue from companies using their...
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    SEO

    The “Topic Cluster” Model of SEO
    Search engines continuously aim to give users better search experiences with every update. And with every search engine algorithm evolution, SEO must evolve with it. The latest evolution of SEO is the “topic cluster” model. The gist of...
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    Local SEO SEO

    5 Free SEO Tools for Small Businesses
    As a small business, you may not have the same budget that larger companies have to invest in your digital marketing efforts. It can be necessary to get creative when optimising your website. Luckily, there are many tools out there on the web to...
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    Google SEO

    How to Optimise for Google RankBrain
    The SEO landscape is changing, and it’s all thanks to Google’s new machine-learning algorithm, RankBrain. Given that Google has publicly declared RankBrain as the ‘third most important factor influencing search engine positioning’, it’s...
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    Google Google Ads Local SEO News SEM SEO

    This Week in Search: 5 Announcements From Google
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google announced 5 changes that affects business owners, travellers and consumers. Google to Penalize Sites that Use AMPs as Teaser...
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    Interviews

    Pure SEO Interviews: Ryan Sanders and Mark Pickering
    Pure SEO is fortunate to have many connections in business and marketing who are doing interesting and innovative things. Continuing with our interview series, we reached out to two Kiwi entrepreneurs – Ryan Sanders and Mark Pickering –...
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    Local SEO SEO

    Common Small Business SEO Mistakes
    Last week, we outlined a number of really good tips for Small Business SEO. Today, we will discuss the opposite: common mistakes you can make when carrying out Small Business SEO. As SEO is constantly evolving, it is important to stay up-to-date...
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    On-page Optimisation SEO

    What is On-Page SEO?
    There are generally two types of SEO, “On-Page SEO” and “Off-Page SEO.” Both are valuable for getting your website quality traffic and ranking higher on the Search Engine Results Pages (SERPs). HubSpot gives simple definitions to...
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    Facebook Google Google Ads Local SEO SEM SEO

    This Week in Search: Exciting Updates, Features and Extensions
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google introduced new features, extensions and updates, Firefox ditched Yahoo, and Facebook launched a refurbished app. Google AdWords...
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    Interviews

    Pure SEO Interviews: Maria Johnson
    As part of our interview series, we’ve been reaching out to successful entrepreneurs around New Zealand to ask them about their top tips and insights for budding entrepreneurs. This week, we interviewed Maria Johnson, the Managing Director and...
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    SEO

    10 SEO Tips For Small Businesses
    Size doesn’t matter, but it matters how you use what you’ve got. If you’re a small business owner, you may be wondering how to get noticed in the online world, where competition is high and time wasted costs you digits and...
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    Facebook Google

    This Week in Search: New Features from Google, Facebook and Twitter
    Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google was busy announcing a bunch of new stuff, Facebook rolled out a new feature, and Twitter expanded its limits.   Twitter...
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    Mobile SEM

    Google AdWords to Speed Up Mobile Landing Pages
    Google doesn’t want to waste our time, so it’s making changes to the way it handles the tracking parameters connected to AdWords mobile landing pages URLs. A new parallel tracking method will be used to process the tracking URL, the AdWords...
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    Google

    Google Searches Now Correspond to User Location Instead of Domain
    People who frequently travel may be glad to hear that Google is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. Now, instead of using the country code top-level domain name (i.e....
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    Interviews

    Pure SEO Interviews: Michael Speight
    As part of our interview series, we’ve been reaching out to successful entrepreneurs around New Zealand to ask them about their top tips and insights for budding entrepreneurs. This week, we interviewed Michael Speight of glimp – a...
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