SEO News & Blog Articles

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    SEO

    Search Engine Marketing Expo (SMX) Sydney 2014 – Cam Wilkes Experience
    SMX Sydney is Australia’s best Search Engine Marketing conference, it’s been running for seven consecutive years and attracts a wide range of people from marketers, business owners, industry professionals, SEO Gurus and thought leaders from...
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    News SEO

    What Does Successful Search Engine Optimisation Look Like In 2014?
    In the last few years we have seen Google change their Algorithm on numerous occasions, with these changes we see a more dynamic search functionality and many “tried and true” methods for Search Engine Optimisation no longer working for websites...
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    News SEO

    The Future of Successful SEO: Specialise Keywords!
    In the early stages of SEO, there was often a focus on one “big traffic keyword” that would drive impressions through high search frequency. It can surely work to rank well for a competitive keyword if SEO was properly implemented, but this...
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    SEO

    Google SERP Make-Over: What Has Changed?
    First introduced as an ‘experiment’, Google quickly changed its entire search design over to the new format, both on desktop and mobile. According to Jon Wiley, lead designer at Google, the changes improve readability, provide an overall cleaner...
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    News SEO

    Website Changes & SEO: What You Need to Know!
    One of our clients has recently rebuilt their website with a fancy new design and published it on the existing domain. Immediately, they experienced a drastic drop in site traffic. The graph below shows their site traffic for the relevant period: As...
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    SEO

    How to Handle the “SEO Slog” Phenomenon
    Long gone are the days where things are just made to look pretty. The back end is getting more complicated by the day. With forever-changing algorithms and updating platforms, everything – on the whole – is becoming more dynamic. Some...
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    SEO

    Avoiding Short-Term Duplicate Content Issues
    We have discussed the Google Penguin algorithm update and how to recover from it, if you were hit. One major feature of the update targets unnatural link building that may result in a “link-warning letter” by Google and in lost rankings, if...
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    Google SEO

    Penguin 2.0 How To Recover
    If you’ve been affected by Google’s latest major algorithm update (Penguin 2.0), chances are you (or your SEO contractor) were doing things that Google considers dark grey or black hat. We’ve compiled a few ‘best practice’ tactics to...
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    Mobile News

    How To Be Smarter Than Your Smart Phone
    You cannot walk down the street anymore without seeing someone frantically poking or scrolling their smart phone. Digital search and communication is quickly dominating traditional methods around the world and New Zealand is no exception. There is...
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    Google SEO

    Make Website Navigation Helpful for Search Engines and Humans
    It is a surprisingly common mistake for sites to be structured in ways that are harmful to their search engine rankings. Many sites will bury important keyword rich pages that are relevant to user’s searches simply because they do not fall within...
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    Facebook SEO Social Media

    Running Low on Creative Juice? Get Some Social Inspiration & Make It Big
    This is not a 10 step beginner’s guide to how to better your Facebook page. This is a calling for all creative marketers who have or would like to inspire a social movement through strategic campaigns using social platforms.   In this digital...
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    SEO

    Monitor Your Search Rankings and More with Advanced Web Ranking
    White hat (virtuous) SEO requires a good amount of research and analysis which wouldn’t be possible to thoroughly conduct without the help of valuable SEO tools. There are a number of good SEO tools available for professionals; one of the best is...
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    SEO

    SEO The Danger of the Dark Side
    SEO falls under two distinct categories: white or black hat. This refers to the honesty behind the method of how you get your website boosted in Google’s ranking algorithm. Dodgy SEO practices involve paying off external sites to link to your site...
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    Google SEO

    Google Updates Its Algorithm Again To Try & Stop WebSpam Welcome Google Penguin
    Google is constantly refining its algorithm making up to 600 changes a year. Most of these alterations don’t have a hugely noticeable impact on search results, but once in a while a beast of an update is released. The most recent aggressive...
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    SEO

    A Healthy Dose of SEO for Your Website
    A strong healthy website should be flourishing at the top of Google generating sales, consumer interaction and a digital buzz. Unfortunately though, maintaining a healthy digital profile requires constant attention and tailored actions to achieve...
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